Apple Auto Group
Company profile
The Apple Auto Group offers the metropolitan area’s broadest selection of Ford, Lincoln, and Mercury new and used vehicles. The group is committed to providing the best ownership, both during the sales process and delivering a world-class service experience throughout the life of the car.
Business situation
The Apple Group was generally satisfied with their previous lubricant and chemical suppliers. The dealership knew what products it needed for the type of service it provided most frequently and hadn’t necessarily considered whether the annual investment was offering a beneficial return or not.
Solution
Lube-Tech believed that by partnering with the Apple Group to fully understand their business it could provide substantial cost savings by consolidating chemical and lubricant suppliers into one vendor. Lube-Tech delivered innovative inventory efficiencies with technologies such as eTank monitoring, and helped the dealership improve its service profits with Good/Better/Best marketing campaigns focused on premium, synthetic products.
It was this combination of having the right product at the right time and seeking methods to help the Apple Group attain profitable service growth that lead to a trusted, long-term partnership dedicated to making a real difference for the business.
Benefits
- Reduced Apple Group’s annual lubricant and chemical investment with one-stop shop lubricants and chemicals delivered in the right quantities for the business demands.
- Improved inventory management – having sufficient stock levels helped reduce total cost of inventory while streamlining back-end operations, saving space and improving efficiency.
- Growing premium sales with Good/Better/Best marketing programs designed to grow service profits, which is especially important to compat declining automotive unit sales.